Indie game marketing toolkit

Your next marketing move starts here.

Find the gaps in your Steam page. Discover relevant creators. Research game trailers and Shorts. Practical tools for indie developers, without another monthly subscription.

✓No monthly fees ✓Credits never expire ✓First Score free

Score Analysis

Example

Overall score

61/100

A clear view of what is working and what needs attention.

Trailer 25/25
Header image 15/15
Screenshots 11/15
Tags 10/10
Long description 0/10
Reviews 0/25

Illustrative report only. Check your own Steam page to get your score.

See the gaps

Understand what your store page is missing.

Find your audience

Research creators and relevant video content.

Pay as you go

Buy credits once and use them when you need them.

Tools for your next step

Less guesswork.
More useful research.

Use the tool that solves the problem in front of you. Scout is built around practical tasks, not a monthly bundle you have to keep paying for.

01 Steam page scoring

Waypoint

Check your public Steam page against clear criteria, understand where points come from, and identify what to improve next.

Score my Steam page
02 Find relevant creators

Creator Search

Discover creators covering games like yours and build a more focused list for your outreach.

Search creators
03 Trailers and Shorts

Video Research

Research game trailers and short-form videos to study titles, hooks, formats, and ideas for your own promotion.

Research videos
04 Artwork discovery

Capsule Artists

Find artists for your Steam capsule artwork through Scout's artist directory and CapsuleTalent.

Browse artists

Start with your store page

Know what to do next.

Waypoint checks your public Steam page against straightforward criteria and scores it out of 100. Each check has a defined point value, so you can see how the score is built rather than relying on a vague AI verdict.

Use the results to spot gaps in your store page, then move to the relevant Scout tool for further research. Your first game is free; additional games use credits.

Score my Steam page

How to use your report

Turn a score into a plan

01

Check the criteria

See which public Steam page elements earn points and where you are missing them.

02

Prioritise improvements

Use the breakdown to choose a concrete next task instead of guessing.

03

Research the next move

Explore creators, videos, or capsule artists when those are the areas you need to work on.

Scout activity

Built for practical research

A snapshot of platform activity and popular searches.

TOTAL SEARCHES
59
TOTAL USERS
17
TOP QUERY
bills must be paid

Simple pricing

Buy credits. Use them when needed.

One-time purchases. No monthly subscription. Credits do not expire.

Starter pack

$5.99

One-time · 5 credits

For developers who want to try individual research and discovery tools.

  • ✓5 credits for supported tools
  • ✓Credits never expire
  • ✓CSV export where available
Get Starter Pack
Best value

Pro pack

$19.99

One-time · 20 credits

For developers planning more frequent creator discovery and marketing research.

  • ✓20 credits for supported tools
  • ✓Credits never expire
  • ✓CSV export where available
  • ✓Additional dashboard features, where enabled
Get Pro Pack

Your first Waypoint game is free. The credit cost for each additional action is shown in the relevant tool.

Need store artwork?

Find your game's next capsule artist.

Browse artists through Scout or visit CapsuleTalent. Registered CapsuleTalent developers with the All-Access Pass can claim 20 free Scout search credits using the code in their dashboard.

See what's coming next

Check the roadmap for planned Scout tools and improvements.

View the roadmap

FAQ

What exactly does Scout do?

Scout is a game marketing toolkit for indie developers. Use Waypoint to score your public Steam page, search for relevant YouTube creators, research trailers and Shorts, organise outreach, and discover Steam capsule artists.

What is Waypoint?

Waypoint reads your public Steam page and scores it out of 100 using clear, rule-based checks. It shows where points come from and helps you decide what to improve next. Your first game is free; additional games use credits.

What are credits?

Credits are used to access supported Scout tools and actions. They are consumed per action rather than per result. The credit cost depends on the tool or action.

Is Scout a subscription?

No. Scout uses one-time credit packs rather than monthly subscriptions. Purchased credits do not expire.

Can I buy more credits later?

Yes. You can purchase additional credit packs whenever you need them. Your credits stack and never expire.

What can I do with creator search?

Search for YouTube creators who have covered your game or similar games, review relevant results, and save the prospects you want to contact.

What does trailer and Shorts research show?

Research helps you explore trailers and short-form videos by game or genre. Use the available video details to study titles, hooks, formats, creators, descriptions, and tags.

Can I manage creator outreach?

The dashboard helps you organise creator leads and use the email template generator. You can also export selected creators as a CSV for your own spreadsheet or CRM workflow.

What is included in the CSV export?

The export includes selected creator details such as channel name, channel URL, subscriber count, and relevant video or outreach links where available.

How does Scout find results?

Creator search uses the YouTube Data API to retrieve and filter creator information. Research uses search and YouTube data sources to surface relevant trailers and Shorts. Results depend on the query and available source data.